Sans Normal Jalon 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection; 'Midnight Sans' by Colophon Foundry; 'Quantum Devanagari', 'Quantum Hebrew', and 'Quantum Latin' by Indian Type Foundry; and 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, product branding, techy, sporty, futuristic, assertive, industrial, impact, modern branding, display clarity, technical tone, performance feel, rounded, extended, geometric, compact apertures, beveled cuts.
A heavy, extended sans with rounded outer curves and crisp, beveled-looking terminals that create subtle wedge cuts at stroke endings. Counters are relatively tight and apertures tend toward the closed side, producing dense, high-impact letterforms. Curves are smooth and circular in spirit, while joins and terminals introduce angular accents that sharpen the overall silhouette. Spacing appears generous enough to keep the wide forms readable, with a consistent, modular rhythm across caps, lowercase, and figures.
Best suited for headlines, logos, posters, packaging, and bold UI moments where you want a strong, modern voice. It works well for sports, automotive, gaming, and tech-oriented branding systems, and for short blocks of text where impact and recognition matter more than extended reading comfort.
The font projects a confident, engineered tone—clean and modern with a slightly futuristic, performance-driven edge. Its rounded geometry keeps it friendly enough for branding, while the cut terminals and compact counters add a tough, technical attitude. Overall it feels suited to bold statements rather than subtle text.
The design appears intended to deliver maximum presence with a contemporary, geometric flavor—pairing rounded construction with sharpened terminal cuts to feel both approachable and high-performance. The overall system prioritizes bold display legibility and a distinctive silhouette for branding and titling.
Uppercase forms read particularly architectural (notably A, E, F, T), while round letters like O, C, and G emphasize the circular construction. The lowercase maintains the same chunky, streamlined logic, with single-storey shapes and simplified details that favor clarity at display sizes. Numerals are broad and blocky, matching the letterweight and reinforcing a strong headline presence.