Sans Normal Budog 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, branding, headlines, posters, clean, modern, neutral, friendly, technical, versatility, clarity, modernity, consistency, neutrality, geometric, rounded, open apertures, even rhythm, high legibility.
A clean geometric sans with round, circular bowls and broadly even stroke thickness. Proportions are slightly expansive with generous internal counters and open apertures, giving the forms an airy, readable texture. Terminals are largely straight and unadorned, with smooth curves and minimal modulation; diagonals and joins are crisp, producing a tidy, contemporary rhythm across lines of text.
This font suits interface typography, product copy, and signage where clarity at varied sizes matters. Its broad, open shapes also make it effective for contemporary branding and short-form headlines, holding up well in large display settings without introducing stylistic noise.
The overall tone is neutral and contemporary, with a calm, dependable presence. Its rounded geometry adds a mild friendliness without feeling playful, making it feel practical and straightforward rather than expressive or decorative.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometry and open counters suggest an aim to feel modern and systematic while remaining approachable for everyday communication.
Uppercase letters maintain a simple, constructed feel, while the lowercase stays similarly restrained and highly legible. Numerals follow the same geometric logic, with clear, open shapes that match the letterforms well in color and spacing.