Sans Normal Arroj 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Creata' by Ivan Petrov, 'Interval Next' by Mostardesign, 'Belle Sans' by Park Street Studio, 'Radiate Sans' by Studio Sun, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, brand system, clean, modern, neutral, friendly, utilitarian, everyday legibility, versatility, clarity, system design, neutral branding, open apertures, rounded terminals, geometric, even rhythm, legible.
A clean sans with broadly geometric construction and gently rounded curves. Strokes are even and straightforward, with minimal modulation and crisp joins that keep counters open and shapes stable at text sizes. Proportions feel generous and horizontally comfortable, with rounded bowls (C, O, Q) and simple, uncluttered forms throughout; the lowercase shows open apertures and compact, functional details (notably in a, e, s, and t). Numerals follow the same plainspoken logic, reading clearly with smooth curves and balanced widths.
Well-suited to interfaces, dashboards, and product copy where clarity and consistency are key. It also fits editorial layouts, wayfinding and signage, and presentation materials, maintaining an even texture in paragraphs while staying clear in headings and labels.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. Its smooth curves and open shapes add a mild friendliness, while the consistent rhythm keeps it businesslike and dependable for everyday typography.
The design intent appears focused on creating a versatile, no-nonsense sans for general-purpose use. Its geometric backbone, open counters, and restrained detailing suggest an emphasis on reliable legibility and a contemporary, system-friendly voice.
Capitals present a steady, architectural presence with minimal ornamentation, and spacing appears even and calm in running text. The forms prioritize straightforward recognition over stylization, producing a composed texture across mixed-case settings and punctuation.