Sans Contrasted Idma 1 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, assertive, retro, poster, playful, punchy, impact, display, compactness, retro flavor, texture, compact, rounded, blocky, squared, sturdy.
A heavy, compact sans with sculpted curves and distinct stroke modulation that reads as carved rather than monoline. Counters are generally small and rounded, with squared terminals and flattened joins that give letters a chunky, block-like silhouette. The rhythm is tight and even, with short extenders and sturdy verticals; diagonal forms (V, W, X, Y) are broad and stable. Numerals are equally weighty and simplified, matching the type’s dense color and strong figure/ground contrast.
Best suited to headlines and short statements where its dense, sculpted weight can create strong impact. It works well for branding, packaging, and signage that benefit from a retro-leaning, assertive display sans. Use generous tracking and line spacing if setting longer passages.
The overall tone is bold and attention-seeking with a vintage, display-forward personality. Its compressed, chunky shapes and sculpted contrast feel energetic and slightly playful, lending a confident, headline-driven voice.
The design appears intended to deliver maximum visual punch in a compact footprint, combining a sans framework with carved, high-contrast modeling to create a distinctive display texture. It prioritizes bold presence and stylistic character over neutrality and long-form readability.
Distinctive details include the single-storey lowercase forms and the squared, slab-like treatment of ends and shoulders, which help maintain a consistent, poster-ready texture. In running text it stays legible at larger sizes but the tight apertures and small counters can feel dense as size decreases.