Sans Normal Amriv 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Leto Text Sans' by Glen Jan, 'Qubo' by Hoftype, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Quire Sans' by Monotype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, friendly, pragmatic, clean, versatility, clarity, modernity, approachability, geometric, rounded, sturdy, soft corners, even rhythm.
A clean sans with geometric, rounded construction and largely uniform stroke thickness. Curves are smooth and open, with generous counters in letters like O, C, and G, and crisp horizontal/vertical terminals that keep the forms tidy rather than calligraphic. Proportions feel balanced and contemporary, with straightforward uppercase shapes and compact, readable lowercase; the single-storey a and g reinforce a simplified, geometric voice. Numerals are clear and steady, with the 0 reading as an oval and the 1 as a plain vertical form.
Well-suited to interface typography, product labeling, and general-purpose branding where clarity and a contemporary feel are needed. It also works for headlines and short editorial passages, producing a smooth, uniform color that stays legible at larger sizes.
The overall tone is modern and approachable, with a calm, no-nonsense neutrality suited to everyday communication. Its rounded geometry gives it a friendly, accessible character without becoming playful or quirky.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency, using geometric shapes and open counters to stay readable while projecting a friendly, contemporary tone.
The font maintains an even texture in paragraph settings, with consistent spacing and a stable baseline presence. Diacritics and punctuation shown (such as the dot and apostrophe) appear simple and unobtrusive, supporting clean reading rather than display theatrics.