Slab Square Lona 2 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, editorial display, typewriter, retro, mechanical, sturdy, industrial, retro utility, mechanical voice, bold readability, display impact, blocky, ink-trap, bracketless, monolinear feel, squared.
A wide, slab-serif display face with squared, flat-ended terminals and heavy, rectangular serifs. Strokes show pronounced contrast between thick verticals and thinner horizontals, with frequent open counters and small notches/ink-trap-like cut-ins where strokes join, giving the forms a mechanically engineered look. Curves are broadly rounded but quickly resolve into straight segments, producing a firm, blocky rhythm. Letter widths vary noticeably across the alphabet, while the overall stance remains upright with consistent baseline behavior and compact internal detailing.
Best suited to headlines and short blocks of text where its wide set and strong slab structure can define the page. It fits poster design, vintage-inspired branding, packaging labels, and logo wordmarks that benefit from a mechanical, typewriter-adjacent texture.
The tone reads retro and utilitarian, evoking typewriter-era machinery and stamped or stenciled labeling. Its bold slabs and cut-in joins add a tough, workmanlike character, while the broad proportions keep it friendly and legible at display sizes.
The design appears intended to fuse sturdy slab-serif signage with a typewriter-like, engineered detailing—emphasizing strong horizontal/vertical structure, crisp terminals, and distinctive join cut-ins to create a memorable display texture.
Distinctive horizontal bands and slab joins create strong texture in running text, especially in letters like E/F/T and in rounded forms where the interior cuts add bite. Numerals share the same broad, engineered construction, with simplified, poster-like shapes.