Slab Square Loma 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, retro, showcard, circus, punchy, playful, attention grabbing, poster impact, brand voice, headline emphasis, decorative texture, blocky, bracketless, carved, compact counters, display cut-ins.
The design is a heavy, extended slab serif with crisp, squared terminals and pronounced top-and-bottom slab elements that read like bracketless “shelves.” Many glyphs show deliberate interior cut-ins and notches, creating a stencil-like, segmented rhythm within otherwise solid strokes. Curves are broadly rounded and compacted horizontally into wide ovals, while straight strokes remain rigid and blocky, producing a distinctive mix of geometric firmness and carved detailing. Counters are relatively tight in the sample text, and the prominent slabs create a strong horizontal emphasis across words.
Best suited for display typography such as posters, packaging, storefront signage, titles, and bold branding where a retro or show-card flavor is desired. It can also work for short pull quotes, labels, and event graphics that benefit from strong horizontal rhythm. For dense reading or small UI text, the tight counters and decorative cut-ins may reduce clarity, so larger sizes and generous spacing are preferable.
This typeface projects a confident, poster-forward attitude with a playful edge. Its strong, sculpted letterforms feel retro and a bit theatrical, suggesting show-card lettering, carnival or circus ephemera, and headline typography meant to grab attention quickly. The overall tone is assertive and energetic rather than quiet or refined.
The letterforms appear designed to maximize impact at large sizes, using oversized slab structures and internal cut details to create a memorable silhouette. The wide proportions and strong horizontals prioritize instant recognition and a distinctive voice over subtlety, with decorative segmentation adding texture and personality in headlines.
The numerals share the same wide, slab-heavy construction, helping maintain a consistent voice in title treatments. In the sample text, the prominent slabs visually connect across words, producing a banded texture that becomes a defining feature of the font’s color on the page.