Sans Normal Usbuv 17 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Imperial' and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, editorial, captions, signage, clean, modern, technical, efficient, neutral, emphasis, clarity, modernity, utility, momentum, oblique, smooth, open, rounded, crisp.
A slanted, monolinear sans with rounded, elliptical construction and clean, uninterrupted curves. Strokes are smooth and evenly modulated, with open apertures and compact, tidy counters that keep forms clear in text. The overall rhythm is steady and slightly forward-leaning, with straightforward terminals and a practical, unembellished geometry. Numerals follow the same restrained, rounded logic and read as consistent with the letterforms.
Well-suited for interface typography, product copy, and editorial settings where a clean, forward-leaning emphasis is useful without becoming decorative. The open, rounded construction and steady rhythm also make it a good option for captions, short blocks of text, and pragmatic signage or wayfinding where clarity matters.
The italic slant adds motion and momentum while the simple, rounded shapes keep the tone restrained and contemporary. It feels businesslike and functional rather than expressive, suggesting speed, clarity, and a lightly technical character.
Likely designed as a utilitarian italic companion with a contemporary, rounded sans structure—aiming to provide emphasis and pace while preserving legibility and a neutral, system-friendly feel.
Spacing appears even and disciplined, supporting continuous reading in the sample text. Round characters (such as O/Q/0/8) maintain a consistent oval silhouette, reinforcing a cohesive geometric voice across cases and figures.