Slab Contrasted Elvu 1 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Kotto Slab' by Picador (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, assertive, sporty, retro, punchy, rugged, impact, athletic tone, headline focus, brand presence, slab serif, blocky, bracketed serifs, ink traps, wedge terminals.
A heavy, forward-leaning slab serif with broad proportions and compact counters. Strokes are forceful and mostly uniform, with subtle modulation and pronounced slab terminals that read as slightly bracketed and wedge-like in places. Curves are full and rounded, while joins show crisp, chiseled shaping that keeps the letterforms from feeling soft. The overall rhythm is dense and muscular, with short ascenders/descenders relative to the large body and a sturdy, headline-oriented texture.
Best suited to short-to-medium display settings where weight and presence are the priority: headlines, posters, sports and team branding, bold packaging callouts, and logo or wordmark work. It can hold up in large subheads, but its dense counters and strong slabs are most effective when given room to breathe.
The tone is loud and confident, evoking classic athletic lettering and mid-century display typography. Its slanted, high-impact silhouettes feel energetic and competitive, with a tough, workmanlike solidity. The look leans nostalgic without becoming delicate, projecting a bold, no-nonsense attitude.
The design appears aimed at delivering maximum visual impact through wide, sturdy letterforms, emphatic slab terminals, and a dynamic slant. It prioritizes bold texture and recognizable shapes for branding and display use, creating a strong, energetic voice that reads quickly at larger sizes.
Uppercase forms feel especially emblematic and sign-like, while the lowercase maintains the same blocky logic with single-story shapes and tight apertures that favor impact over fine detail. Numerals match the weight and stance closely, creating a cohesive, poster-ready set.