Sans Normal Makin 11 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Whatchamacallit' by Comicraft (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, energetic, retro, impact, speed, display, attention, slanted, rounded, compact counters, soft joins, ink-trap hints.
A heavy, right-slanted sans with broadly rounded forms and a low-contrast, filled-in texture. The letters show a forward-leaning stance with smooth curves, compact internal counters, and slightly tapered joins that keep the dense weight from clogging at smaller sizes. Stroke endings are mostly clean and blunt with subtle shaping rather than sharp terminals, giving the face a cohesive, streamlined silhouette. Numerals and lowercase follow the same rounded, muscular construction, producing a strong, uniform color across lines of text.
Best suited to headlines, posters, and prominent UI or campaign callouts where a strong, forward-leaning voice is desired. It also fits sports branding, energetic packaging, and logo lockups that benefit from a compact, high-impact sans with rounded, friendly muscle.
The overall tone is assertive and fast-moving, combining a sporty, display-driven energy with a faint retro feel. Its slant and mass create a sense of momentum and impact, suited to messaging that needs to feel bold, loud, and confident.
The design appears intended to deliver maximum visual punch while maintaining a smooth, rounded sans structure. Its slanted posture and dense shapes suggest a focus on motion and emphasis for display typography rather than long-form reading.
In continuous text the dense weight and tight counters favor larger sizes and shorter copy, where the chunky forms read as intentional and graphic. The slant and rounded geometry make it especially effective when set with generous tracking or ample line spacing to preserve clarity.