Sans Other Gidi 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, merchandise, playful, chunky, retro, punchy, cartoon, display impact, brand voice, retro flavor, playful character, soft corners, geometric, bulbous, stencil-like, high impact.
A heavy, compact sans with broad, rounded masses and subtly irregular shaping that gives each glyph a carved, cut-paper feel. Strokes are mostly monolinear but feature frequent notches, bite-like ink traps, and small wedge cut-ins (notably in curves and joins), creating a distinctive silhouette rhythm. Counters tend to be small and tight, with circular forms leaning toward ovals; terminals are generally squared off but softened by rounding and cutaways. The overall texture is dense and dark, with strong presence in both uppercase and lowercase and numerals designed to match the same chunky proportions.
Best suited for high-impact display work such as posters, headlines, branding marks, packaging, and merchandise where its dense silhouettes and distinctive cut-in details can read clearly at larger sizes. It can also work for short, attention-grabbing lines of text, but the tight counters and heavy color suggest avoiding extended small-size copy.
The font reads bold and mischievous, with a retro display energy that feels handmade rather than strictly industrial. The repeated cut-ins and pinched joins add character and motion, pushing the tone toward playful headline typography with a slightly quirky, cartoonish edge.
Likely designed as an expressive, high-impact display sans that adds personality through consistent notch and wedge cutouts while maintaining a straightforward, upright structure. The goal appears to be immediate visibility and a memorable, playful voice rather than neutral text performance.
The notch and wedge detailing is consistent across letters, giving a cohesive “punched” or “gnawed” motif that helps separate shapes at tight joins and heavy curves. The numerals and capitals are especially poster-forward, while the lowercase maintains the same weight and attitude for set text in short bursts.