Sans Other Gilu 4 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, cheerful, punchy, attention, bold branding, retro display, friendly tone, impact, soft corners, bulky, compact counters, blocky, cartoonish.
A dense, heavy sans with rounded outer corners, blunt terminals, and compact internal counters. The letterforms read as sculpted blocks: bowls and curves are broad and smooth, while joins and notches introduce chiseled-looking cut-ins that add texture to the silhouettes. Spacing appears tight and the rhythm is driven by large black shapes with occasional small apertures and round-ish counters, giving words a cohesive, poster-like mass.
Best suited to large-scale display use such as headlines, posters, branding marks, packaging, and short emphatic phrases where the bold silhouettes can dominate the page. It can also work for signage or labels when set with generous size and spacing to preserve counter clarity.
The overall tone is friendly and extroverted, with a retro display energy that feels snackable and fun rather than formal. Its chunky geometry and soft rounding create an approachable, cartoon-leaning voice that suits bold, attention-grabbing messaging.
The design appears intended as a characterful display sans that maximizes impact through large, rounded forms and idiosyncratic notches, creating a distinctive silhouette without relying on serifs or decorative flourishes. It prioritizes personality and visual punch over text-like neutrality.
In text settings, the strong weight and tight counters can cause some interior detail to fill in at smaller sizes, shifting emphasis to outline shapes and word silhouettes. The design’s signature comes from the mix of smooth curves and angular cut-ins, which adds a quirky, hand-crafted feel while remaining clean and sans in construction.