Sans Normal Noluz 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, sturdy, retro, impact, approachability, display clarity, poster tone, rounded, blocky, bulky, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are generally monolinear with gently curved joins and softened corners, giving the shapes a cushioned, sculpted feel rather than a sharp geometric one. Uppercase forms read as solid blocks with generous width, while lowercase keeps a straightforward, workmanlike construction with single-storey a and g, short ascenders/descenders, and sturdy terminals. Figures are similarly chunky and open, designed to hold their silhouette clearly at large sizes.
Best suited to display settings such as headlines, posters, logos, packaging, and bold editorial callouts where its chunky shapes can dominate the layout. It can work for short UI labels or signage when strong presence is desired, but extended paragraph text will appear very heavy and compact.
The tone is bold and upbeat, with a friendly, slightly vintage poster energy. Its rounded geometry and thick strokes convey approachability and confidence, making it feel more playful than austere while still reading as strong and dependable.
The design appears intended to deliver maximum impact with a friendly, rounded voice—pairing robust, block-like construction with softened curves to stay approachable. It prioritizes strong silhouettes and quick recognition for attention-grabbing typography.
The dense weight and relatively tight counters create a dark overall color on the page, especially in longer text. The design emphasizes simple, high-impact silhouettes over delicate detail, favoring clarity in headlines and short phrases.