Sans Normal Obref 1 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Cosan' by Adtypo, 'AG Royal' by Berthold, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'NeoGram' by The Northern Block, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, playful, modern, impact, approachability, clarity, modernity, rounded, geometric, chunky, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact interior counters. Curves are built from smooth, near-geometric arcs, while joins and terminals read clean and sturdy, giving letters a solid, blocky silhouette. Uppercase forms are simple and stable, with a circular O and a G featuring a clear horizontal bar; the lowercase keeps a single-storey a and g, reinforcing a straightforward, contemporary rhythm. Numerals follow the same robust construction, with wide, open shapes that prioritize presence over fine detail.
This font performs best in headlines, posters, and prominent UI or signage where immediate impact and clear silhouettes matter. It also suits branding and packaging that benefit from a bold, approachable voice, and short callouts or labels where strong emphasis is desired.
The overall tone is confident and approachable, combining strong visual weight with softened, rounded geometry. It feels contemporary and friendly rather than severe, making it well-suited to energetic, upbeat messaging that needs to read quickly.
The design appears intended as a high-impact display sans that balances assertiveness with friendly geometry. Its simplified forms and rounded construction aim for quick recognition and a cohesive, modern look across letters and numerals.
Spacing and letterfit appear intentionally generous for display use, helping the dense strokes avoid clogging at larger sizes. The design maintains consistent roundness across curves and bowls, producing an even, cohesive texture in lines of text.