Sans Normal Imdaj 8 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, playful, friendly, chunky, bubbly, retro, approachability, impact, fun, branding, rounded, soft, blunt, compact, cartoonish.
A heavy, rounded sans with thick, uniform strokes and generously curved corners throughout. Forms lean toward circular geometry with broad bowls, smooth joins, and blunt terminals, creating a soft, inflated silhouette. Counters are relatively small and apertures tend to be tight, especially in letters like C, S, and e, which gives words a dense, compact rhythm. The lowercase is simple and sturdy with short ascenders/descenders, and the figures share the same bulbous, monoline construction for a cohesive, blocky texture in text.
Best suited to short, prominent copy such as headlines, posters, storefront or event signage, packaging, and logo wordmarks where a soft, friendly impact is desired. It can also work for brief UI labels or social graphics when legibility at larger sizes is prioritized over airy text color.
The overall tone is warm and approachable, with a toy-like, confectionary softness that reads as cheerful rather than strict. Its rounded massing and tight openings push it toward a fun, nostalgic display feel, evoking casual signage and kid-friendly branding.
The design appears intended to deliver maximum visual impact with a gentle, rounded voice—combining bold presence with non-aggressive shapes for approachable display typography.
Spacing and shapes create a strong, continuous color on the page; in longer settings this can feel intentionally loud and attention-grabbing. Distinctive details include a single-storey a and g, a simple hooked r, and a broad, rounded S that reinforces the font’s bubbly personality.