Sans Normal Imduy 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, packaging, branding, posters, kids media, playful, friendly, chunky, retro, impact, approachability, fun, retro charm, rounded, soft, bouncy, compact, cartoonish.
A heavy, rounded sans with generously softened corners and broad, pill-like strokes that keep a consistent thickness throughout. Counters are compact and often near-circular, giving letters a solid, stamped presence with minimal internal white space. Curves dominate the construction, while joins and terminals are blunt and fully rounded; diagonals (as in V/W/X/Y) are thick and cushioned rather than sharp. Spacing appears open enough for display use, with a slightly irregular, lively rhythm across widths that prevents the texture from feeling rigid.
Best suited to short display settings such as headlines, logos, packaging, posters, and social graphics where a bold, friendly personality is desired. It can work for large UI labels or signage when legibility at distance is prioritized over fine detail, but the tight counters suggest avoiding long paragraphs or small sizes.
The overall tone is cheerful and approachable, leaning toward a toy-like, mid-century display feel. Its bulbous forms read as warm and humorous, suggesting informality and friendliness rather than technical precision. The dense black silhouettes create an attention-grabbing, poster-ready energy.
The design appears intended to deliver maximum visual impact with soft, rounded shapes that feel welcoming and fun. It emphasizes strong silhouette, simplified construction, and a buoyant rhythm to communicate a playful, approachable brand voice.
Round dots on i/j and the single-storey lowercase forms reinforce the casual, simplified voice. Numerals match the same inflated geometry, staying highly graphic and bold, with rounded bends and compact counters that maintain a cohesive, logo-like color on the page.