Sans Normal Lubah 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Nietos' by Melvastype; 'Banjax' and 'Rodia' by Monotype; 'Gogh' by Type Forward; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, playful, retro, impact, motion, approachability, display, attention, chunky, rounded, slanted, soft, compact.
A heavy, slanted sans with broad proportions and softly rounded geometry. Strokes are thick and even, with minimal modulation and smooth curve-to-stem transitions that keep counters open despite the weight. Terminals are generally blunt with subtle rounding, and many shapes show gentle shearing consistent with an italic construction. The lowercase is sturdy and compact, with single-storey forms and simplified joins that emphasize clarity at large sizes.
Best suited for large-scale typography where impact and momentum matter: headlines, posters, branding lockups, and bold promotional copy. It also fits sporty or casual identities (apparel, events) and packaging that benefits from a strong, friendly voice. For long-form text, the weight and slant suggest using it sparingly or in short bursts for emphasis.
The overall tone is energetic and upbeat, combining athletic punch with approachable, rounded warmth. Its forward slant adds motion and urgency, while the softened corners prevent it from feeling aggressive. The result reads as bold, fun, and attention-seeking without becoming overly decorative.
The design appears intended to deliver maximum impact with a contemporary, rounded sans structure and an italicized, forward-leaning stance. It prioritizes strong silhouettes, simple construction, and legibility at display sizes while maintaining an approachable, playful character.
The numerals are robust and highly graphic, matching the letterforms in weight and curvature for a cohesive headline palette. Spacing appears intentionally tight-to-normal for dense, impactful settings, and the italic angle is consistent across capitals, lowercase, and figures.