Sans Normal Lodab 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont, 'Armin Grotesk' by W Type Foundry, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display graphics, confident, sporty, energetic, friendly, modern, impact, motion, modernization, approachability, branding, rounded, soft corners, heavy weight, compact apertures, oblique.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes stay essentially monolinear, with smooth curves and softened joins that keep counters open but compact. The italic slant is consistent and forward-leaning, giving the letters a strong rightward momentum. Uppercase forms feel sturdy and geometric, while lowercase shows single-storey shapes (notably the a and g) and simple, sturdy terminals; numerals are similarly round and substantial with clear, bold silhouettes.
Best suited to display contexts such as headlines, posters, campaigns, and packaging where bold presence and forward motion help carry a message. It can also work for logos and sporty branding systems, especially when set in short phrases rather than long passages.
The overall tone is assertive and upbeat, with a contemporary, sporty flavor. Its soft rounding keeps the weight from feeling harsh, making it feel approachable while still projecting strength and urgency.
The design appears intended to deliver maximum impact with a modern, rounded sans structure, combining strong weight and a consistent oblique angle to suggest speed and confidence while maintaining friendly, accessible shapes.
Spacing and overall rhythm read dense and punchy at text sizes, with large black shapes and relatively tight internal openings. The slant and wide set make it particularly effective for short, high-impact lines where a sense of motion is desired.