Sans Superellipse Ilvi 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Blak' by Extratype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, event promos, sporty, assertive, energetic, technical, retro-futurist, impact, speed, brand mark, display strength, modernity, oblique, blocky, rounded corners, compact counters, angular cuts.
A heavy, oblique sans with broad proportions and a compact, tightly packed interior. Letterforms are built from rounded-rectangle/superellipse shapes with large radii at corners, then sharpened by angled cuts and chamfer-like terminals, creating a strong forward-leaning motion. Curves stay controlled and geometric rather than calligraphic, with uniform stroke thickness and counters that read as small, rounded apertures. Spacing appears deliberately tight and sturdy, emphasizing mass and momentum over airiness, while capitals and numerals maintain a consistent, squared-yet-rounded silhouette.
Best suited to short, high-impact settings such as sports or motorsport branding, promotional headlines, posters, and bold packaging statements. It can also work for UI labels or signage where a compact, high-contrast-from-background block of text is desired, though longer paragraphs may feel dense due to the tight apertures and strong slant.
The overall tone is fast, forceful, and contemporary, with a clear association to performance and motion. Its combination of rounded geometry and aggressive slant feels sporty and industrial at once, projecting confidence and impact rather than softness.
The design appears intended to deliver a geometric, speed-driven display voice: rounded, modular forms for consistency and reproduction, combined with angled cuts and an oblique stance to convey motion and power. It prioritizes immediate recognition and a strong silhouette for branding and promotional typography.
The design relies on repeated superelliptic modules—rounded bowls, squarish ‘O’ shapes, and clipped diagonals—so text forms a cohesive, logo-like texture. The oblique angle and dense counters increase visual intensity, especially in longer lines, where the rhythm becomes compact and kinetic.