Sans Superellipse Iltu 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, racing themes, headlines, posters, packaging, sporty, dynamic, retro, aggressive, energetic, convey speed, maximize impact, display emphasis, sport branding, rounded, compact, slanted, blocky, oblique.
A heavy, slanted sans with broad proportions and rounded-rectangle construction in its curves. Strokes stay solid and even, with tight apertures and compact internal counters that emphasize mass and speed. Terminals are mostly squared-off with softened corners, and many shapes show forward-leaning cuts and wedge-like joins that create a strong directional rhythm. Figures and capitals share the same chunky, streamlined feel, reading clearly at display sizes.
Well-suited for sports identities, racing or speed-themed graphics, esports and arcade-style titles, and bold promotional headlines. It performs best in logos, posters, and packaging where its slant and mass can carry a strong visual message, rather than in extended small-size text.
The overall tone is fast and assertive, with a sporty, performance-minded attitude. Its chunky oblique forms suggest motion and impact, evoking racing, arcade, and action-oriented aesthetics. The rounded corners keep it approachable while still feeling bold and commanding.
The design appears intended to deliver a sense of motion and power through a consistent forward slant, compact counters, and rounded-rectangular curves. It prioritizes display impact and a streamlined, engineered silhouette that remains legible while feeling energetic and stylized.
The design relies on consistent oblique stress and crisp, angled detailing in letters like A, K, R, and Z, while round letters (O, Q, 8, 9) stay superelliptical and tightly enclosed. Spacing appears visually steady in the sample text, but the dense counters and narrow openings can make long passages feel heavy, favoring larger sizes and short lines.