Sans Normal Utbab 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Akagi' and 'Akagi Pro' by Positype, 'Werk' by Wilton Foundry, 'Haboro Sans' by insigne, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, sports, ui labels, modern, sporty, dynamic, clean, confident, motion, modernization, clarity, versatility, emphasis, oblique, geometric, rounded, compact, smooth.
This typeface is a slanted sans with smooth, rounded construction and a clean, low-detail skeleton. Strokes appear fairly even and consistent, with soft curves and restrained terminals that avoid sharp, calligraphic tapering. The overall geometry leans toward elliptical bowls and circular counters, while the slant and slightly tightened curves create a forward-moving rhythm. Uppercase forms read solid and simple, and the lowercase maintains a straightforward structure with a moderate x-height and clear spacing that stays legible in text.
It works well for branding and headlines where a sense of speed and modernity is desirable, such as sports, fitness, or tech-adjacent marketing. The clear, even texture also suits UI labels, packaging callouts, and short-to-medium text settings where a clean italic voice is needed for emphasis.
The overall tone feels contemporary and energetic, with the italic angle adding motion and urgency. Its rounded, even forms keep it approachable and friendly rather than technical or severe, making it feel sporty and modern without becoming flashy.
The design appears intended to deliver a modern sans italic that reads cleanly while projecting motion and energy. Its rounded geometry and restrained detailing suggest an emphasis on versatility and consistent rhythm across display and text contexts.
Numerals and capitals look designed to stay stable at display sizes, with smooth curves and consistent visual color across lines. The italic angle is noticeable in both text and titling, giving headings extra momentum and a cohesive, streamlined texture in paragraphs.