Sans Normal Kemub 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, assertive, modern, energetic, technical, impact, motion, brand voice, display clarity, modernity, oblique, geometric, rounded, compact, forward-leaning.
A heavy, oblique sans with compact proportions and smoothly rounded curves. Strokes are uniform and sturdy, with minimal modulation, giving the letterforms a dense, high-impact color on the page. Counters are relatively tight and apertures tend to be somewhat closed, while terminals are clean and blunt. The overall rhythm is consistent and slightly condensed, with a strong forward slant that emphasizes motion and direction.
Best suited for headlines, posters, and short display lines where the strong weight and oblique stance can provide emphasis and momentum. It works well for branding in athletic, tech, and product contexts, and for promotional graphics that need a bold, forward-driving voice.
The slanted, weighty forms project speed and confidence, reading as energetic and contemporary. It carries a sporty, no-nonsense tone that feels suited to punchy, attention-grabbing messaging rather than delicate or literary settings.
The design appears intended to deliver a modern, fast, and assertive sans voice by combining a substantial weight with an oblique posture and compact spacing. Its simplified, low-modulation construction prioritizes clarity at display sizes and a cohesive, energetic texture across letters and numerals.
Round characters like O and Q are broad and smooth, and diagonals (A, V, W, X) feel stable and engineered. The numerals match the same compact, forceful construction, maintaining the same oblique posture and solid presence as the letters.