Slab Square Pefi 12 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Dupont Serif' by Hexagon Foundry (names referenced only for comparison).
Keywords: headlines, editorial, posters, signage, packaging, confident, classic, robust, trustworthy, robust clarity, editorial voice, industrial edge, display impact, slab serif, bracketless, blocky, open counters, steady rhythm.
A sturdy slab-serif with broad proportions and a calm, even color on the page. Serifs are heavy and largely unbracketed, with flat, squared terminals that give strokes a carved, architectural feel. Curves are smooth but restrained, and bowls and counters stay open and legible; joins and shoulders are firm rather than calligraphic. The lowercase shows a prominent x-height and clear, straightforward forms, while numerals are strong and stable with the same square-ended detailing.
Well suited to editorial headlines and subheads, poster typography, and branding where a solid, confident voice is needed. It also works for short-to-medium text blocks when you want a chunky slab-serif texture with clear readability, and for signage or packaging where sturdy letterforms hold up visually.
The overall tone is authoritative and pragmatic, balancing traditional bookish cues with a blunt, modern sturdiness. It feels dependable and workmanlike, with a slightly industrial, no-nonsense character that still reads as familiar and editorial.
The design appears intended to deliver a bold, straightforward slab-serif presence with square-cut finishing, pairing classic readability with a more industrial, contemporary edge.
In text, the strong slabs create clear word shapes and a consistent baseline presence, making emphasis and headings feel weighty without becoming overly dark. The wide set and generous internal space help maintain clarity at larger paragraph sizes and in display copy.