Serif Normal Idmed 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, longform reading, reports, academic, classic, literary, formal, calm, refined, text setting, readability, editorial neutrality, traditional tone, professional documents, bracketed serifs, open counters, moderate apertures, bookish, crisp.
This typeface is a conventional serif with bracketed serifs and a steady, low-contrast stroke. Letterforms show open counters and relatively generous apertures, with round shapes that read smooth and even rather than sharply chiseled. The capitals feel proportionally traditional, with balanced widths and clear, stable horizontals, while the lowercase maintains an even rhythm and comfortable spacing in text. Numerals are lining figures with straightforward construction and a consistent weight that matches the text color.
It is well suited to book interiors, essays, and editorial layouts where a familiar serif texture supports long-form readability. The steady construction also fits reports, academic writing, and other document typography that benefits from a traditional, professional tone.
Overall, the font conveys a classic, bookish tone that feels measured and trustworthy. Its restrained detailing and even texture give it a calm, editorial voice suited to neutral, information-first typography rather than expressive display effects.
The design appears intended as a dependable general-purpose text serif: traditional in structure, restrained in contrast, and optimized for consistent rhythm and legibility in paragraphs. Its details prioritize clarity and continuity, aiming for an unobtrusive reading experience.
In paragraph settings the face holds a consistent text color with clean joins and tidy terminals, supporting continuous reading. The shapes lean toward clarity over ornament, with familiar serif cues that keep the typography feeling established and conventional.