Sans Normal Olmuj 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'II Increments Sans' by Increments and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, packaging, modern, friendly, confident, clean, approachable, clarity, impact, contemporary branding, geometric simplicity, geometric, rounded, compact, solid, high x-height.
A heavy, geometric sans with rounded bowls and smooth, continuous curves paired with straight, firmly cut terminals. Proportions are compact with generous counters that keep shapes open, while strokes stay consistent and sturdy across the set. The lowercase shows a single-storey “a” and “g,” a short-shouldered “r,” and a compact, symmetrical “s,” all contributing to a simple, contemporary rhythm. Figures are robust and straightforward, with round forms (0, 8, 9) staying very circular and the angled numerals (2, 4, 7) cut with clean, crisp joins.
Well-suited for headlines, branding, and bold editorial or marketing typography where a solid, geometric voice is desirable. The even texture and open counters also make it a good candidate for UI labels, product interfaces, and short blocks of copy where clarity and visual confidence matter.
The tone is modern and friendly, with a confident, no-nonsense weight that reads clearly and feels approachable rather than formal. Its rounded geometry and stable proportions give it a contemporary, product-oriented character suited to clear communication.
The likely intention is a contemporary, geometric sans built to deliver strong presence with clean, circular forms and simplified lowercase structures, producing a friendly yet assertive voice for modern visual identities and display-driven layouts.
The design emphasizes circular construction (notably in C, G, O, Q and the numerals) and maintains a consistent, even texture in paragraph settings. Wide apertures in letters like “c” and “e” help preserve clarity at larger display sizes while still holding together as a strong typographic block.