Sans Normal Obgis 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, 'Nusara' by Locomotype, 'PT Sans Pro' by ParaType, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, punchy, impact, approachability, display, rounded, soft corners, bulky, bouncy, cartoonish.
A heavy, rounded sans with compact, blocky silhouettes and softened corners throughout. Curves are broad and smooth, counters are relatively tight, and terminals tend to end in blunt, slightly eased cuts rather than sharp points. The lowercase shows simple, sturdy constructions with single-storey forms (notably for a and g), while the uppercase keeps wide bowls and squared-off joins that read cleanly at large sizes. Numerals match the same bulky rhythm, with generous curves and solid, poster-like presence.
Best suited for headlines, posters, and short, high-impact statements where bold forms and rounded geometry can carry personality. It also fits packaging, storefront or wayfinding-style signage, and logo wordmarks that want a friendly, chunky presence.
The overall tone is upbeat and approachable, with a bouncy, informal energy that feels more expressive than neutral. Its chunky shapes and friendly rounding evoke a retro display sensibility suited to attention-grabbing, good-humored messaging.
The design appears intended as a characterful display sans that prioritizes immediacy and warmth over restraint. Its rounded, heavy forms and compact counters suggest a goal of strong visibility with a playful, approachable voice.
Because the counters are small and strokes are substantial, the face gains impact quickly but can look dense in long passages or at small sizes. The design relies on consistent roundness and blunt terminals to keep a cohesive, soft-edged texture across letters and figures.