Sans Normal Bigul 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, retro, approachable, lively, approachability, retro charm, display impact, friendly branding, soft corners, rounded forms, quirky, bouncy baseline, open counters.
A heavy, rounded sans with compact proportions and a gently irregular, hand-set rhythm. Strokes are thick and fairly consistent, with softened joins and terminals that read more carved than mechanical. Bowls and counters are round and open, while several glyphs show subtle wobble and width variation that adds texture in running text. Numerals are sturdy and simple, matching the letterforms’ broad curves and slightly informal shaping.
Best suited to headlines and short-to-medium display copy where its chunky curves and playful rhythm can carry personality. It can work well for packaging, branding marks, and signage that benefit from a friendly, slightly retro voice.
The overall tone is warm and upbeat, with a lightly vintage, handmade feel. Its chunky curves and mild irregularity convey friendliness and energy rather than strict neutrality, making it feel personable and inviting.
The design appears intended to deliver a cheerful, characterful sans that stays readable while avoiding a rigid geometric feel. Its softened construction and subtle irregularities suggest a focus on warmth and visual charm for display typography.
Spacing appears comfortable and legible at display sizes, with generous internal whitespace in rounded letters. The alphabet shows small idiosyncrasies between similar shapes (e.g., curved shoulders and bowls) that contribute to character without becoming hard to read.