Sans Other Giro 10 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports, packaging, industrial, athletic, military, mechanical, retro, impact, branding, signage, ruggedness, display, blocky, angular, chamfered, notched, compact.
A heavy, block-built sans with squarish proportions and prominent chamfered corners that create an octagonal silhouette. Strokes are largely monolinear, with small, consistent notches and cut-ins that add texture to joins and terminals. Counters tend to be narrow and rectangular, and the overall construction favors straight edges over curves, producing a rigid, engineered rhythm. Spacing reads compact and sturdy, with a slightly condensed feel in some forms while others open up, emphasizing a utilitarian, modular look.
Best suited for display settings such as headlines, posters, team or event graphics, product packaging, and bold branding marks where its angular detailing can be clearly seen. It can also work for short UI labels or badges when strong visual emphasis is needed, but its dense shapes and tight counters make it less ideal for long-form text at small sizes.
The font projects a tough, no-nonsense tone with strong industrial and athletic signage energy. Its angular cuts and stencil-like detailing suggest machinery, uniforms, and rugged branding rather than refinement. The overall feel is assertive and attention-grabbing, leaning toward retro-futuristic and tactical aesthetics.
The design appears intended to deliver maximum impact through a rugged, geometric construction with repeated chamfers and notches, creating a signature industrial texture. It prioritizes bold legibility and a distinctive silhouette for titling and identity work, echoing the feel of signage, equipment labeling, and athletic wordmarks.
Distinctive corner chamfers and small internal cutouts give the letterforms a customized, emblematic character that becomes more apparent at display sizes. The simplified curves (notably in rounded letters) keep the texture consistent across the alphabet, while the numerals match the same squared, cut-corner logic for cohesive titling.