Sans Normal Maraw 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'OL London' by Dennis Ortiz-Lopez, 'Muller Next' by Fontfabric, 'PODIUM Sharp' by Machalski, and 'Freik' and 'Geskal' by Maulana Creative (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, playful, punchy, retro, friendly, cartoonish, impact, approachability, retro display, branding, rounded, soft corners, chunky, compact counters, high impact.
A heavy, rounded sans with broad, inflated strokes and softly squared corners. Curves are built from ovals and thick arcs, while straight segments stay blocky and blunt, producing a consistently chunky silhouette. Counters are compact and often horizontally oval, and joins are smooth rather than sharply angular, which keeps the texture cohesive at large sizes. Uppercase forms feel especially wide and stable, while lowercase keeps a straightforward, single-storey construction for letters like a and g, with simple, sturdy terminals.
This font is best suited to display settings where maximum impact is needed, such as posters, big headlines, logo wordmarks, and bold packaging statements. It also fits branding that wants a friendly toughness—youth, entertainment, casual retail, or sports-oriented graphics—especially when set large enough for the tight counters to remain clear.
The overall tone is bold and upbeat, leaning toward a retro display feel with a friendly, approachable voice. Its exaggerated weight and rounded geometry give it a humorous, attention-grabbing personality that reads as informal and energetic rather than technical or restrained.
The design appears intended to deliver strong, immediate visibility through oversized weight and wide, rounded forms, while keeping the mood approachable via softened corners and smooth curves. It aims for a distinctive, retro-leaning display presence that remains legible through simple, highly consistent construction.
The letterforms prioritize solid mass and clear silhouettes over interior detail, so small apertures and tight counters are a defining feature. Numerals follow the same swollen, rounded construction, with thick bowls and minimal modulation that maintain a uniform, poster-like rhythm in text.