Print Mogof 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, children’s, greeting cards, friendly, playful, casual, whimsical, approachable, handmade charm, approachability, informality, playful voice, human texture, rounded, brushed, organic, bouncy, soft.
A loose, hand-drawn print face with rounded terminals and gently irregular stroke edges that suggest a brush or marker. Letterforms are mostly upright with a lively baseline wobble and inconsistent stroke swell, creating an organic rhythm. Counters tend to be open and generous (notably in C, O, and e), while joins and bends are softly blunted rather than crisp. Proportions are informal and varied, with compact lowercase and slightly taller, roomy capitals; numerals follow the same drawn, slightly uneven construction.
Best suited to headlines, short copy, and expressive supporting text where a friendly, handmade voice is desired—such as packaging, café menus, event posters, greeting cards, and children-oriented materials. It also works well for pull quotes or labels where an informal, personal touch is helpful.
The overall tone is warm and personable, reading like casual handwriting cleaned up for display. Its bouncy shapes and soft corners give it a lighthearted, kid-friendly feel without becoming overly messy.
The design appears intended to capture the immediacy of hand-printed lettering—casual, human, and slightly imperfect—while maintaining clear, recognizable letterforms for easy reading in display contexts.
The texture comes from subtle asymmetries and small variations in curve tension and stroke endings, which adds charm at larger sizes. Spacing appears moderately loose and forgiving, helping the irregular forms stay readable in short lines.