Sans Normal Nuben 22 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Compiler' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, playful, impact, approachability, display, clarity, modernity, rounded, blocky, compact, clean, high-impact.
A heavy, rounded sans with broad proportions and dense, even stroke weight throughout. Curves are smooth and generously radiused, while terminals tend to finish with clean, straight cuts that keep the shapes crisp. Counters are relatively tight for the weight, producing a compact, poster-ready texture; letters like O, Q, and C show near-circular construction with sturdy joins. The lowercase is simple and robust, with single-storey forms (notably a and g) and a short, sturdy t that reads clearly at large sizes.
This font performs best in large, high-contrast applications such as headlines, advertising, posters, storefront signage, and logo lockups. Its wide, rounded forms also suit packaging and social graphics where a bold, friendly presence is desirable. In long passages or at small sizes, the dense counters and heavy weight may reduce readability compared to lighter text faces.
The overall tone is assertive and upbeat: bold enough to feel emphatic, but rounded enough to stay approachable. Its chunky rhythm and soft corners give it a contemporary, slightly playful voice suited to attention-grabbing messaging rather than quiet body copy.
The design appears intended to deliver maximum impact with a contemporary, approachable feel, combining broad geometry and rounded construction to create strong, memorable word shapes for display typography.
The numerals match the letterforms in mass and roundness, keeping a consistent color across mixed text. Diacritics and punctuation aren’t shown, but the displayed set suggests a design optimized for strong silhouettes and quick recognition in headlines.