Sans Normal Nubos 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, versatility, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are consistently thick with minimal modulation, producing a dense, even color in text. Curves are smooth and circular while joins and terminals are clean and mostly squared-off, giving the shapes a sturdy, engineered feel. Spacing is generous enough to keep the bold forms legible, and the overall rhythm is stable and uniform across capitals, lowercase, and numerals.
Best suited for headlines and short-to-medium display copy where strong presence and quick readability matter—posters, branding systems, packaging, and large-format signage. It can also work for UI labels or navigation at larger sizes when you want a bold, uncomplicated voice.
The tone is direct and energetic, with a friendly, approachable solidity. Its rounded geometry keeps it from feeling harsh, while the weight and width communicate confidence and impact. Overall it reads as contemporary and functional, suited to messages that need to feel bold and clear rather than delicate or nuanced.
The design appears intended to deliver maximum clarity and visual impact through simple geometric construction and uniform stroke weight. It prioritizes bold legibility and a contemporary, friendly voice, aiming for versatility across modern display and branding contexts.
The lowercase shows simplified, single-story structures where expected and maintains large apertures, helping counters stay readable at display sizes. Numerals are robust and highly prominent, matching the letterforms’ strong, geometric construction.