Sans Normal Armum 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, brand systems, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, approachability, geometric, open apertures, rounded terminals, even rhythm, clear numerals.
A clean sans serif built on simple geometric forms with broad circular bowls and smooth, consistent curves. Strokes appear even and calm, with rounded joins and largely straight, unmodulated stems that keep a steady texture in text. Counters are open and the spacing feels balanced, supporting legibility; the lowercase shows a simple, contemporary construction with a single‑storey “a” and “g” and a clear, unambiguous “l” and “i”. Numerals follow the same rounded, even-handed logic, with generous interior space in figures like 0, 6, 8, and 9.
This font suits interface copy, product and marketing collateral, and general-purpose body text where a clean, modern voice is needed. Its open forms and even rhythm also make it a solid choice for signage, wayfinding, and presentation typography at medium to large sizes.
The overall tone is neutral and contemporary, leaning friendly through its roundness rather than feeling technical or severe. It reads as straightforward and dependable, designed to stay out of the way and present content clearly.
The design intent appears to be a versatile, contemporary sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its geometric roundness suggests an aim for a modern, approachable neutrality that works across many contexts without drawing attention to itself.
Capitals are crisp and stable with wide, smooth curves (notably in C, G, O, Q) and clean diagonals in A, V, W, and Y. The sample text shows an even line color and comfortable word shapes, with punctuation and dots that remain distinct at display sizes.