Sans Contrasted Askem 3 is a light, narrow, high contrast, upright, normal x-height font visually similar to 'Relais' by Blaze Type (names referenced only for comparison).
Keywords: magazines, headlines, fashion, luxury branding, posters, elegant, editorial, refined, modern classic, poised, editorial elegance, luxury tone, display clarity, contemporary classic, hairline serifs, vertical stress, sharp apexes, tall proportions, crisp terminals.
This typeface presents tall, slender letterforms with pronounced stroke contrast and a largely vertical axis. Curves are smooth and tightly drawn, while joins and apexes (notably in A, V, W, and Y) resolve into crisp, pointed forms. Stems are straight and disciplined, with thin connecting strokes and small, understated finishing details that read like hairline serifs or flared terminals rather than fully bracketed serifs. Spacing appears measured and slightly airy, and the numerals maintain the same refined contrast and vertical rhythm as the text.
It is well suited to magazine typography, display headlines, and luxury or fashion branding where contrast and elegance are desirable. It can also work for posters and pull quotes, especially at larger sizes where the fine strokes and sharp details remain distinct.
Overall it conveys an elegant, editorial tone—formal without feeling ornate. The combination of fine strokes and tall proportions creates a poised, fashion-forward voice with a restrained, contemporary polish.
The design intention appears to be a refined, contemporary display/text hybrid that leans on classical proportions and strong contrast to create an upscale, editorial personality while staying clean and controlled in structure.
In running text the thin horizontals and delicate curves become a defining feature, giving the font a luminous, high-end look. The lowercase shows a classic text cadence with a double-storey g and compact, crisp detailing that favors clarity and sophistication over softness.