Slab Normal Vata 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Calanda', 'Foro', and 'Foro Rounded' by Hoftype; 'Cyntho Next Slab' by Mint Type; 'Metronic Slab Pro' by Mostardesign; and 'Marek Slab' by Rosario Nocera (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, vintage, editorial, confident, approachable, rugged, impact, warmth, print feel, emphasis, sturdiness, bracketed, rounded, soft corners, ink-trap feel, compact serifs.
A heavy, italic slab serif with broad proportions and low stroke contrast. The serifs are stout and strongly bracketed, with softened corners that give the shapes a slightly cushioned, inked-in feel. Curves are generous and counters stay fairly open for the weight, while joins and terminals favor rounded transitions over sharp, crisp cuts. Overall rhythm is steady and robust, with a consistent slant and a headline-friendly density.
Best suited to display typography where its weight and slanted posture can carry short phrases: headlines, posters, branding lockups, packaging, and bold signage. It can also work for subheads and pull quotes when you want a dense, attention-grabbing texture that still feels readable.
The tone is classic and confident, with a vintage editorial flavor reminiscent of printed ephemera and signage. Its rounded, substantial slabs add warmth and practicality, keeping the voice friendly rather than formal. The overall impression is sturdy and energetic, suitable for messaging that wants impact without feeling aggressive.
The design appears intended as a dependable, high-impact slab serif that blends sturdy construction with softened detailing for a more personable, print-rooted look. Its italic emphasis suggests it’s meant to inject motion and emphasis while retaining a solid, workmanlike structure.
Uppercase forms read blocky and stable, while the lowercase introduces more movement through the italic slant and rounder bowls. Numerals appear similarly weighty and compact, matching the letterforms for strong typographic color in display settings.