Sans Superellipse Ornud 3 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Maxima Now Pro' by Elsner+Flake, 'FF Dax' by FontFont, and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, functional, punchy, clean, impact, space saving, clarity, modernity, friendliness, blocky, rounded, compact, sturdy, crisp.
A compact, heavy sans with rounded-rectangle construction and visibly softened corners throughout. Strokes are thick and even, with clean, straight terminals and minimal modulation, producing a sturdy texture in text. Counters are relatively tight and openings are controlled, giving letters a dense, economical footprint; round characters (C, O, G, Q) read as squarish superellipses rather than true circles. The lowercase is simple and workmanlike with a single-storey a and g, while numerals follow the same robust, rounded-block logic for clear, high-impact figures.
Best suited to headlines, short blocks of copy, packaging, and brand marks where a compact, high-impact sans is needed. It also fits signage and UI moments like labels or buttons when you want strong emphasis, especially when given a bit of extra tracking and line spacing.
The overall tone is assertive and contemporary, leaning more utilitarian than expressive. Its compactness and weight convey firmness and reliability, with the rounded geometry adding a friendly, approachable edge instead of a harsh industrial feel.
The design appears intended to deliver a bold, space-efficient voice with modern rounded-rect geometry—prioritizing strong presence and quick recognition over delicate detail. It aims for a pragmatic, contemporary look that stays friendly through softened corners and controlled shapes.
The rhythm in running text is tight and energetic, with strong verticals and consistent corner rounding that keeps the texture cohesive. The design’s squarish curves and restrained detailing emphasize stability and legibility at larger sizes, while the dense counters can make paragraphs feel dark if set too tightly.