Sans Superellipse Horud 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, logotypes, posters, ui display, packaging, techno, futuristic, industrial, bold, geometric, futurist display, systemized geometry, brand impact, ui styling, rounded corners, squared bowls, modular, stencil-like, compact.
A heavy geometric sans built from rounded-rectangle and superellipse-like shapes. Strokes are uniformly thick with minimal contrast, and most corners are broadly radiused, producing soft, squared curves rather than true circles. Counters tend to be rectangular with rounded corners, and apertures are relatively tight, giving the face a dense, compact texture. The rhythm is strongly modular, with many joins and terminals resolving into straight cuts and squared endings; lowercase forms echo the uppercase construction for a highly consistent system feel.
Best suited to display work where strong silhouette and a futuristic, systemized voice are desirable—headlines, branding marks, tech-themed posters, product packaging, and interface labels. It can also work for short subheads or navigation text when given enough size and spacing to keep its tight counters from filling in.
The overall tone reads technological and engineered, with a retro-futurist edge reminiscent of digital interfaces, arcade-era graphics, and industrial labeling. Its chunky geometry and closed forms project confidence and toughness, while the rounded corners keep it approachable rather than aggressive.
The design appears intended to deliver a cohesive, modernist display sans with a distinctive rounded-rect geometry, prioritizing a unified modular construction and strong presence. It aims to evoke machine-made precision and digital-era aesthetics while maintaining friendly softness through generous corner rounding.
Distinctive features include a single-storey "a" and "g" built from blocky bowls, a wide "W" formed from repeated U-like arches, and numerals that lean into the same rounded-rect counter shapes (notably the squared inner forms of 0 and 8). The letterforms favor clarity through simple construction, though the tight apertures and heavy weight suggest it will perform best with generous tracking at smaller sizes.