Sans Superellipse Horud 1 is a bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, ui display, techno, sci‑fi, industrial, arcade, mechanical, impact, futurism, geometric system, distinctive texture, squared, rounded, geometric, modular, blocky.
A geometric sans built from rounded-rectangle and superellipse forms, with thick, even strokes and strongly softened corners. Counters tend to be squarish and compact, and many joins resolve into crisp, squared terminals rather than tapering or flaring. The overall rhythm is modular and engineered, with simplified curves, flat-sided bowls, and consistent interior apertures that stay open even at heavier weights. Lowercase forms follow the same constructed logic, producing a uniform, sturdy texture across lines, while numerals echo the squared, rounded-corner geometry for a cohesive set.
Well suited to display applications such as headlines, posters, logos, and product branding where a tech-forward, constructed look is desired. It can also work for interface titles, dashboards, and short labels, especially at medium-to-large sizes where the compact counters and rounded-square details remain clear.
The tone reads futuristic and technical, with an arcade-like, industrial confidence. Its rounded-square construction gives it a friendly edge, but the mechanical proportions and compact counters keep it firmly in a modern, digital register.
The likely intention is a contemporary, superellipse-driven sans that feels engineered and systematic, prioritizing a repeatable geometric logic and high impact. Its forms emphasize a recognizable, futuristic silhouette designed to stand out in branding and display typography.
The design leans on repeated motifs—rounded corners, squared counters, and rectilinear curves—which creates a strong visual signature in headings. Because many shapes are intentionally simplified and boxy, it presents best where the distinctive geometry can be appreciated rather than in dense, extended reading.