Sans Normal Lidel 6 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Marlin Sans' and 'Marlin Soft' by FontMesa, 'Neo Grotesk' by Fontador, and 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, sporty, friendly, energetic, impact, motion, approachability, display, rounded, soft corners, oblique, compact counters, sturdy.
A heavy, slanted sans with rounded, slightly squared-off curves and a compact interior structure. Strokes are broadly uniform, creating a dense, blocky color while keeping terminals softly finished rather than sharp. The proportions read generously wide with sturdy verticals and simple, geometric construction; bowls and counters are relatively tight, and joins feel firm and stable. Numerals match the same chunky, rounded build, with clear, high-impact silhouettes suited to display use.
This font is well suited to headlines, posters, and attention-grabbing branding where a strong, friendly voice is needed. Its chunky, rounded forms also fit packaging, stickers, and apparel graphics, especially in sporty or youth-oriented contexts where impact and momentum matter more than long-form readability.
The overall tone is bold and upbeat, with a casual, sporty feel driven by the oblique stance and thick, friendly shapes. It projects confidence and immediacy—more headline-forward than refined—making it feel approachable and contemporary rather than formal.
The design appears intended as a high-impact display sans that combines a strong, compact build with a soft, rounded finish. The consistent slant and wide proportions aim to create a sense of motion and immediacy while keeping the overall texture approachable and not overly technical.
The italic angle is consistent across capitals, lowercase, and figures, and the wide set emphasizes horizontal momentum. The dense weight and tight counters suggest it will perform best at larger sizes or with generous tracking to preserve clarity in busy layouts.