Sans Normal Lobab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' and 'Punkto' by Ahmet Altun, 'Oktah' and 'Oktah Neue' by Groteskly Yours, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, sporty, friendly, punchy, energetic, impact, approachability, modernity, emphasis, momentum, rounded, oblique, soft corners, compact, sturdy.
A heavy, oblique sans with broad, rounded forms and softened terminals that keep the black shapes cohesive and smooth. Curves are generous and circular, while straight strokes feel slightly sheared forward, producing a consistent right-leaning rhythm across capitals, lowercase, and figures. Counters are relatively open for the weight, with compact joins and sturdy stems that maintain clear silhouettes in dense settings. Overall spacing reads even and pragmatic, favoring bold word shapes over delicate detail.
Well suited to headlines, posters, and bold editorial callouts where a compact, energetic presence is needed. It also fits branding and packaging that benefit from a friendly-but-forceful tone, and works naturally for sporty or youth-oriented graphics. For longer text, it’s more effective in short bursts such as subheads, labels, or emphasis lines.
The tone is assertive and upbeat, with a friendly softness that avoids feeling harsh despite the strong weight. Its forward slant and rounded construction give it a sporty, contemporary voice suited to high-impact messaging.
The design appears intended to deliver maximum impact with a modern, approachable feel—combining a strong, forward-leaning stance with rounded geometry for warmth and clarity at display sizes.
The numerals and lowercase share the same rounded, sturdy construction, helping mixed-case and alphanumeric strings feel unified. The design reads best when allowed a bit of breathing room, as tight setting can amplify the already substantial stroke mass.