Sans Normal Idduj 14 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, posters, social media, friendly, casual, approachable, lively, modern, warm modernity, approachability, informal emphasis, smooth readability, rounded, soft, humanist, informal, monoline.
A rounded sans with a consistent monoline feel and an italic slant throughout. Curves are smooth and generously rounded, with open counters and a generally airy rhythm. Terminals often finish with soft, slightly tapered strokes rather than sharp cuts, giving letters a gentle, handwritten-adjacent texture while staying clearly constructed. Proportions are balanced with a moderate x-height and straightforward, legible shapes across both upper- and lowercase, supported by clean, simple numerals.
Well-suited for brand voices that need to feel welcoming and modern, such as lifestyle, food, or consumer products. It also works nicely for short editorial passages, pull quotes, posters, and social media graphics where a gentle italic emphasis and smooth readability are beneficial.
The overall tone is warm and informal, suggesting ease and friendliness rather than strict neutrality. Its steady slant and soft rounding add motion and a conversational feel, making it read as upbeat and contemporary without becoming quirky or overly stylized.
The design appears intended to provide an easygoing italic sans that feels contemporary and friendly, prioritizing smooth curves and soft terminals for a more personal tone while maintaining clear, versatile letterforms for everyday typographic use.
The italic angle is consistent and helps create forward momentum in text. Round-heavy forms (like O, C, G, e, and s) keep the texture smooth, while the simplified construction of strokes and joins maintains clarity at typical display and text sizes.