Sans Normal Idmaw 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children’s content, friendly, casual, handwritten, playful, approachable, human touch, approachability, casual emphasis, lively display, rounded, soft terminals, slanted, informal, monoline.
A slanted, monoline sans with rounded forms and softly tapered stroke endings that give it a drawn-by-hand feel while remaining clean and legible. Curves are generous and open, with simple construction in bowls and counters and a gently irregular rhythm typical of hand lettering. Proportions are compact and readable, with clear, straightforward shapes in both capitals and lowercase; numerals follow the same rounded, easygoing structure.
Works well for friendly branding, packaging, posters, and social media graphics where an informal, personable tone is desired. It can also suit children’s and lifestyle-oriented materials, and performs best at display sizes or short text where its handwritten character is an asset.
The overall tone is warm and approachable, with a casual, conversational energy. Its slight irregularities and soft curves read as friendly rather than formal, lending a playful, human voice to headlines and short passages.
Designed to provide a handwriting-inspired italic sans that feels lively and welcoming while staying simple and readable. The intent appears to balance casual charm with enough consistency for everyday design use.
Capitals are simple and rounded, avoiding sharp joins; the italic slant is consistent across the set and contributes to a sense of motion. Curved letters (such as C, G, O, e) emphasize smoothness, while straighter forms maintain a lightly hand-drawn wobble without becoming rough or distressed.