Sans Normal Ipmih 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, stickers, playful, chunky, retro, friendly, handmade, display impact, approachability, handmade feel, retro charm, rounded, soft, blobby, wonky, inked.
A heavy, rounded sans with broad proportions and a tall, compact lowercase that reads with a high x-height feel. Forms are built from soft curves and squat counters, with subtly irregular edges that suggest an inked or stamped construction rather than a crisp geometric finish. Terminals are blunt and softly squared, and the overall rhythm is lively with small width fluctuations and slightly uneven internal spaces. Numerals and capitals match the same chunky silhouette, keeping a consistent, poster-like color across lines.
Best suited to short, high-impact text such as posters, headlines, logos, and packaging where a bold, approachable voice is needed. It can work well for children’s materials, snack and confectionery branding, stickers, and playful social graphics; for longer passages it benefits from generous tracking and leading to keep the dense texture readable.
The font conveys a friendly, humorous tone with a casual, handmade character. Its bouncy shapes and imperfect edges feel nostalgic and craft-forward, leaning toward playful display work rather than sober editorial settings.
Likely designed as a friendly display sans that combines rounded, heavy forms with a lightly distressed or stamped finish to create warmth and personality. The goal appears to be strong visibility at larger sizes while retaining an informal, handcrafted charm.
Counters tend to be small relative to the stroke mass, so texture becomes dense quickly in longer words. The irregular contouring is consistent across the set, which helps it feel intentionally roughened while maintaining clear letter identities.