Sans Normal Ipmol 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric; 'Galvani' by Hoftype; and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, kids media, playful, handmade, punchy, cartoonish, rustic, display impact, handmade feel, friendly tone, quirky texture, chunky, blunt, soft-edged, irregular, inky.
A chunky, soft-cornered sans with heavy strokes and gently rounded counters. The letterforms are intentionally irregular, with wobbly outlines and slightly uneven terminals that mimic hand-cut or ink-stamped shapes rather than precise geometry. Curves are broad and compact, apertures tend to be small, and joins can look slightly pinched, creating a dense texture in words. Spacing feels sturdy and forgiving, with a lively, uneven rhythm across the line.
Best suited to display settings where strong impact and character are needed, such as posters, event titles, packaging, stickers, and short headlines. It also fits playful editorial callouts or kids-oriented graphics where a handmade, informal texture is desirable; for longer text, generous sizing and spacing help maintain clarity.
The overall tone is playful and approachable, with a crafty, DIY personality. Its roughened edges and bouncy shapes suggest spontaneity and humor, leaning toward a cartoon/poster feel rather than a polished corporate voice.
The design appears intended to deliver a bold, friendly display voice with a deliberately handcrafted finish. By combining simple sans structures with irregular contours and compact interiors, it aims for high visibility while preserving a casual, tactile personality.
Uppercase forms read especially blocky and simplified, while lowercase keeps the same chunky construction with distinctive, slightly lumpy bowls and shoulders. Numerals follow the same cutout-like logic, staying bold and highly visible, though fine detail and small sizes may feel tight due to the compact counters.