Sans Normal Ankum 4 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, packaging, ui, signage, friendly, modern, clean, approachable, confident, clarity, friendliness, modernity, brand voice, display impact, rounded, geometric, soft corners, open apertures, high contrast-less.
A sturdy sans with rounded, geometric construction and a consistent stroke weight. Curves are smooth and circular, with softened joins that keep the texture even and friendly. Counters are generally open and spacious for the weight, and the rhythm reads steady rather than condensed. Terminals are clean and largely straight-cut, while several letters show gently rounded shaping that reduces harshness without feeling cartoonish.
Well-suited to branding systems, headlines, posters, and packaging where a bold, friendly voice is needed. The open shapes and simple geometry also make it a good candidate for UI labels, dashboards, and wayfinding/signage where quick recognition matters.
The overall tone is contemporary and approachable, combining clarity with a soft, welcoming personality. It feels confident and straightforward, with a mild friendliness that suits brands and interfaces aiming to look modern without becoming sterile.
The design appears intended to deliver a modern, rounded sans that remains highly legible at larger sizes while projecting a warm, approachable character. Its simplified geometry and consistent stroke behavior suggest an emphasis on clarity, reproducibility, and a cohesive brand tone across text and numerals.
Uppercase forms appear stable and simplified, while lowercase shapes keep single-storey constructions where expected (notably the a and g), reinforcing an informal, modern feel. Numerals follow the same rounded, solid logic and appear designed for clear recognition at display and UI sizes.