Serif Normal Obloj 13 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Berthold Corporate A' by Berthold, 'Ethos' by Fonts With Love, and 'Corporate A' and 'Corporate A WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: books, editorial, magazines, longform, branding, classic, bookish, formal, literary, authoritative, readability, classic tone, print tradition, editorial polish, bracketed, oldstyle, calligraphic, crisp.
This serif face presents crisp, bracketed serifs and a strongly modulated stroke weight that gives the outlines a sculpted, calligraphic feel. Capitals are stately and slightly narrow with sharp terminals and carefully tuned joins, while the lowercase maintains a steady rhythm with rounded bowls, tapered entry strokes, and clearly differentiated shapes. Curves are smooth and confident, counters are moderately open, and spacing reads even in continuous text. Numerals follow the same high-contrast logic, with classic proportions and clear differentiation between figures.
Well-suited to book typography, magazine articles, and other longform editorial settings where a classic serif texture is desired. It also works effectively for formal branding, reports, and headlines that benefit from a traditional, trustworthy typographic voice.
Overall, the font conveys a traditional, literary tone with a sense of formality and authority. Its contrast and refined detailing lend it a dignified, editorial voice that feels rooted in print convention rather than display novelty.
The font appears designed to deliver a conventional reading experience with elevated refinement: strong contrast, bracketed serifs, and balanced proportions that create a familiar yet polished text color. Its overall construction prioritizes clarity and classic elegance in extended copy.
The design shows consistent serif treatment across cases, with noticeable tapering at terminals and a composed baseline presence. The contrast and detailing suggest it will look most at home at text-to-subhead sizes where the modulation and serifs can be appreciated without appearing brittle.