Serif Other Arja 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, chunky, whimsical, friendly, display impact, retro branding, playful tone, sign lettering, rounded, bulbous, soft serifed, bouncy, cartoonish.
A compact, heavy display serif with broadly rounded, inflated forms and soft, droplet-like terminals that read as stylized serifs. Strokes are thick and smooth with gently scooped joins and occasional pinched inktrap-like notches that add character while keeping counters relatively open. The overall silhouette is wide and stable, with pronounced curves and minimal sharp corners, creating a consistent, rubbery rhythm across letters and numerals.
Best used for headlines, posters, logos, packaging, and other situations where a bold, characterful wordmark is needed. It fits especially well in retro-inspired branding, playful editorial titles, event promotions, and signage that benefits from strong silhouettes and a friendly voice.
The tone is playful and nostalgic, evoking mid‑century sign lettering and cartoon title cards. Its chunky shapes and soft serifs feel friendly and attention-grabbing rather than formal, making it suited to lighthearted, expressive typography.
The design appears intended to deliver maximum visual impact with a warm, whimsical personality, combining classic serif cues with highly rounded, decorative terminal shapes. Its consistent heaviness and buoyant curves suggest an emphasis on display readability and distinctive branding presence over neutral text setting.
Spacing appears generous for a display face, and the strong black mass gives high impact in short phrases. The distinctive terminal treatment and rounded inner corners create recognizable letter silhouettes, though the density suggests it will perform best above body-text sizes.