Sans Normal Ridej 5 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Foundry Form Sans' by The Foundry (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentation, clean, friendly, modern, neutral, approachable, utility, readability, versatility, softening, rounded terminals, soft geometry, open apertures, even rhythm, humanist touch.
A clean sans with softly rounded terminals and a gently geometric construction. Strokes are smooth and mostly monolinear with subtle modulation, and curves are drawn with broad, even arcs that keep counters roomy. The lowercase shows a single-storey a and g with compact bowls, while many forms (c, e, s) stay open and readable at text sizes. Numerals are straightforward and balanced, with a clear, oval 0 and simple, upright figures that match the letterforms’ calm proportions.
It works well for UI and product text where clarity and a steady rhythm matter, and it scales nicely to headings thanks to its clean silhouettes and open counters. The softened terminals and straightforward numerals also make it a good fit for wayfinding, presentations, and general-purpose editorial layouts.
The overall tone is modern and approachable, combining a neutral sans structure with softened edges that feel friendly rather than technical. It reads as practical and contemporary, suitable for interfaces and everyday communication without calling attention to itself.
The design intent appears to be a versatile, contemporary sans optimized for clear reading and broad usability, with rounded finishing to reduce visual harshness and create a more welcoming voice.
Spacing and rhythm appear even, with stable verticals and consistent curvature that help paragraphs look orderly. The design avoids sharp corners in many places, which slightly warms the texture while keeping the silhouette crisp in headings.