Sans Normal Riluz 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Aestetico' by Latinotype, 'Applied Sans' by Monotype, and 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: ui text, body text, product labeling, signage, presentation decks, neutral, modern, friendly, clean, pragmatic, legibility, versatility, clarity, neutrality, accessibility, rounded terminals, open apertures, large counters, soft geometry, clear rhythm.
This is a clean, geometric-leaning sans with gently rounded corners and broadly consistent stroke thickness. Curves are smooth and circular, with large counters and open apertures that keep forms clear at text sizes. Terminals tend to be softened rather than sharply cut, and proportions feel balanced with straightforward, unembellished construction. Figures are simple and highly legible, matching the overall restrained, utilitarian lettershape logic.
It suits interface copy, product and instructional text, and general-purpose editorial layouts where clarity and consistency matter more than personality. The open shapes and even color also make it a solid choice for wayfinding and short-to-medium passages in presentations and reports.
The overall tone is neutral and contemporary, with a slight friendliness coming from the softened terminals and generous internal space. It reads as calm and functional rather than expressive, making it feel trustworthy and easy to approach. The rhythm is steady and even, supporting a clear, no-nonsense voice.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a neutral visual voice. Softened terminals and open forms suggest it aims to remain readable and pleasant across a wide range of practical applications without calling attention to itself.
Uppercase forms are broad and stable, while the lowercase maintains a compact, tidy texture in running text. Round letters (like O/C/G) emphasize the font’s circular geometry, and punctuation and numerals follow the same plainspoken, legibility-first approach.