Sans Normal Ufrey 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, book covers, modern, refined, assertive, clean, refined clarity, editorial voice, modern branding, display readability, humanist, calligraphic, flared, crisp, open.
This typeface presents a clean, upright construction with noticeably modulated strokes and crisp terminals that subtly flare rather than ending as blunt cuts. Curves are broad and smooth, with generous counters in round letters and a steady, readable rhythm in text. The contrast is apparent across the alphabet and figures, giving verticals more presence while keeping joins and curves light and controlled. Lowercase forms feel slightly humanist, with open apertures and a gently drawn italic-like influence in some details, while overall spacing remains even and calm.
It works especially well for headlines, magazine-style layouts, and brand typography where a refined, contemporary voice is needed. The steady text color and open forms also make it a solid option for short-to-medium reading passages such as introductions, pull quotes, and packaging copy.
The overall tone is contemporary and editorial, balancing clarity with a hint of sophistication from the stroke modulation. It feels confident and polished without becoming ornate, making it suitable for designs that want to read as premium but still straightforward.
The design appears intended to combine sans-style simplicity with higher-contrast refinement, creating a typeface that feels modern and premium while staying highly legible. Its controlled modulation and open shapes suggest an aim toward editorial versatility and brand-forward display use.
Figures are clear and proportionally consistent, with smooth curves and distinct shapes that read well at display sizes. Round glyphs (like O/Q and 0/8/9) emphasize clean geometry, while letters such as a, e, and s show subtle, humanist shaping that keeps the texture lively in paragraphs.